How far we've come

I read lots of things I can't believe, but somehow this one struck me particularly hard as an ex-dotcommer. From today's New York Times:

If the demand for online advertising continued to grow, Dow Jones's Web sites, including The Wall Street Journal Online, would not provide enough page views for all the online ads the company could sell.
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What does this mean for online journalism? My optimistic side thinks it means more jobs, more content, and more sites. The pessimistic side counters that it more likely means more shovelware, more meaningless content partnerships, and more media consolidation. But hey, the Eagles just won the NFC Championship, so let's try to be optimistic, shall we?