Wall Street Journal Online: In Search of Serendipity

From the Wall Street Journal Online:

"Let's break down how serendipity works in a print newspaper. In print, it's a byproduct of page layout, of scanning past ads for watches and jewelry for articles you might not expect. And our own rituals may actually limit serendipity: If there are sections of the paper you throw away or get to only if you have time, you're not going to find any hidden gems inside. Where print serendipity is derived from top-down decisions, electronic serendipity is bottom-up. It comes not from editors but from readers, who "vote" by reading stories, emailing them and blogging about them."