Tuesday, May 15, 2007

BuzzMachine: Smartest media quote of the year

From Jeff Jarvis:

“'We can’t expect consumers to come to us. It’s arrogant for any media company to assume that.' Quincy Smith, president of CBS Interactive, said that in today’s Wall Street Journal explaining CBS’ smarter-than-most strategy for a distributed media economy. This is the way all media executives should be thinking: Go to the people, don’t make the people come to you. That’s expensive for you and inconvenient for them and it’s just not going to happen — or, it’s no way to build a media business model anymore."

Comment: Jarvis is right, but unfortunately many old media people still think like this.