Monday, January 15, 2007 For Local News Site, Model Just Didn't Click


"Most community news sites like Backfence, which rely on reader-generated content to draw advertising dollars, are still trying to make a profit off 'hyperlocal' Internet publishing. Strings of neighborhood sites haven't been able to attract enough users to persuade advertisers to bank on such targeted media outlets, analysts said."

Comment: I suspect hyperlocal journalism will be more sustainable as a nonprofit venture, but then that's what I think about good journalism in general -- it's something people need, but not necessarily something they'll pay for.