Sacramento Bee: Eureka! Letters praising Bush are like gold nuggets

From the Sacramento Bee:

"'We'd love to put pro-Bush letters in,' said [Bill Moore, the paper's letters editor]. 'If a letter like that comes in, it goes to the top of the list. I make a big deal about it."

Comment: Aren't they supposed to be 'objective'? If so, why should they care what the balance is between pro- and anti-Bush letters?