Friday, February 23, 2007

BuzzMachine: New rule: Cover what you do best. Link to the rest.

From Jeff Jarvis:

"This changes the dynamic of editorial decisions. Instead of saying, “we should have that” (and replicating what is already out there) you say, “what do we do best?” That is, “what is our unique value?” It means that when you sit down to see a story that others have worked on, you should ask, “can we do it better?” If not, then link. And devote your time to what you can do better."

Comment: Amen. There's only one problem with this theory as far as I can see -- it only works on the web. You can't link to someone else's story in print or on TV. As far as I can tell, Jarvis' parallel suggestion for 'old' media is to use AP stories instead of devoting reporters' time to covering every story under the sun.