Monday, April 09, 2007

Editor & Publisher: What Newspapers Need to Do -- To Survive

From Editor & Publisher:

"If we are going to continue to write about the demise of our own industry, let's at least get it right: Reduced circulation is not causing the revenue slide; the revenue slide is causing even lower circulation."


"We have to break the cycle. We cannot continue to cut at the core of our business simply to feed an irrational need for high margins. We must grow revenue, and we won't do that by slashing expenses."

Comment: This is one of the cogent articles I've read on this subject. Unfortunately, as long as Wall Street is in control, not only high, but growing margins will trump all other concerns in the short term.