Friday, April 13, 2007

Online Media Daily: Registrations Up 380% Since Makeover

From Online Media Daily: "USA Today's community-centric makeover last month appears to be paying off in dividends. Indeed, the site has seen a dramatic 380% increase in registrations since the re-launch, while its unique visitor rates have grown 21% from February, according to Nielsen//NetRatings. Targeting today's interaction-hungry readers, the Gannett-owned paper last month relaunched its Web site in the guise of a social network laden with video, blogs, dynamic content-sharing and recommendation tools."